This assessment reviewed the current state of UVA internal communications, researched best practices, and provided recommendations for internal communications.
OUTCOMES
The current state analysis revealed the following needs:
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Simpler, shorter messaging, with feedback opportunities
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An internal channel for internal news
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Pertinent information all in one place
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Filter information to target audience needs
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Better data to measure communications success
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Great coordination of messages across Grounds
Best practices in other higher education institutions and private enterprises for internal communications include:
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Alignment of internal communications with an overall communications strategy
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Tools for metrics and assessment
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A consistent channel or vehicle for employee news
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Dedicated employees
Recommendations:
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Establish a centralized internal communications function
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Develop a communications strategy for the internal community and aligned with the Cornerstone Plan and University brand
TIMELINE
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Assessment of current state (August - October 2014
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Review of possible solutions (October - November 2014)
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Recommendations (November - December 2014)