Conducting Your Own Survey? Pitfalls to Avoid and Best Practices in Survey Design

Start Date
End Date
Location
Newcomb Hall, Commonwealth Room (In-Person)
Presenter
Kara Fitzgibbon, PhD - Director, Center for Survey Research, Weldon Cooper Center for Public Service, University of Virginia

While surveys have become ubiquitous, they vary widely in their quality and efficacy. Whether you are interested in conducting a survey to evaluate a program, assess department culture and climate, or advance your research, there are general best practices to follow when designing and administering a survey. In this session, you will learn about the types of survey error and how to minimize them, practical sampling approaches, tips to design a questionnaire that yields informative and actionable data, and strategies to boost response.