Organizational Excellence

Engage. Simplify. Enable the Mission

Internal Communications Assessment

This assessment reviewed the current state of UVA internal communications, researched best practices, and provided recommendations for internal communications.



The current state analysis revealed the following needs:
  • Simpler, shorter messaging, with feedback opportunities
  • An internal channel for internal news
  • Pertinent information all in one place
  • Filter information to target audience needs
  • Better data to measure communications success
  • Great coordination of messages across Grounds


Best practices in other higher education institutions and private enterprises for internal communications include:

  • Alignment of internal communications with an overall communications strategy
  • Tools for metrics and assessment
  • A consistent channel or vehicle for employee news
  • Dedicated employees



  • Establish a centralized internal communications function
  • Develop a communications strategy for the internal community and aligned with the Cornerstone Plan and University brand


  • Assessment of current state (August - October 2014
  • Review of possible solutions (October - November 2014)
  • Recommendations (November - December 2014)
Project Type: 
Completed Sponsored Project
Current Phase: